Advanced Email Marketing

Course Opportunity

If you are looking for a Advanced Email Marketing Course in Dhaka for your freelance outsourcing career then you are in the best place. We are one of the best training institute who are providing Email Marketing Course from 2013 and created a lot of professional email marketer in freelance marketplace. With over $135 Billion spend in online advertising globally, Digital Marketing is one of the fastest growing industries today. Asia is leading the trend with over 30% annual growth. Email Marketing is one of the key avenues in Digital Marketing.

According to a recent report by eMarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world’s population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. This has created an ever increasing demand of skilled Email Marketing professionals. In absence of formal avenues of Email Marketing education, there’s a huge gap of talented professionals. No wonder, an Email Marketing professional earns anywhere between USD 500 and USD 3,000 / month.

If you are a Business Owner, Professional in Sales & Marketing Professional would be Professional or a Student who’s serious about leveraging Email Marketing for personal or organizational growth, then Professional Email Marketing course is for you. You can also check our article named “Email Marketing Glossary For Professionals” to get basic ideas about this sector.

Who Can Participate?

Anyone can join who has the interest to get into the ‘Online Email Marketing’ profession and want to do such type of task in various company and online freelancing marketplaces. Specially we recommend for:

Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals
Students

Prerequisite:

Technical skill: Must have the fluent operating skill of computer.
Must have the skill to use internet.
A little or basic knowledge on e-mail marketing would be fine but not necessary.
Fluency in English (both writing and speaking).
Academic: HSC or equivalent certificate.

Key Features of Prime IT Institute:

Training by certified and experienced trainers.
Industrial and corporate tie-ups for live projects for student.
Well-equipped computer lab, internet and book bank facility.
Project based trainings & weekly assignments
Research based internships & placement assistance
Wi-Fi enabled classrooms
Course completion certificate will be provided after training.
Job facilities in freelancing marketplaces.

Course Methodology:

Live Sessions: Based on the batch (weekend / weekday / two times in a month) you choose, there will be monthly instructor led, online sessions. In case you miss any session, you will have the recording of the session.

Hands-on Project: In order to practice various concepts & tools, you will be given hands-on project, which will be evaluated by your lead trainers.

Pre-reading Material: In order to help you maximize the value of live sessions, you will receive pre-reading material in the form of video based sessions, blogs, case studies etc.

Weekly Assignments: You will also get weekly assignments to build confidence in applying the learning to produce real results.

Research Based Internship: To deepen your understanding of various Concepts, Tools & Case studies, you will do research and present your research as blog posts, which will go live.

Industry Interaction Sessions: Every month, you will have an opportunity to learn various aspects of Digital Marketing by listening and interacting with Industry Experts directly or online.

Exam Details

There’s no pre-requisite to earn PITEM certification. You could be a student, an entrepreneur or a working professional. Once you have completed the 03 months course, you will be eligible to take PITEM Exam in our institution or online. Find below the key details of the exam

Exam Duration: 120 minutes or two hours
Total marks: 500
Passing marks: 350 (70%)
Attendance in Live Sessions: Min 75%

Mark Distribution:

Attendance :100 Marks
Project:100 Marks
Assignment (10) :150 Marks
Viva:50 Marks
Practical (Exam) :100 Marks

Course Fee & Duration:

Total Class = 33
Per Class = 02 hours
Total Time = 66 hours
Duration = 03 months
Internship (Optional) = 02 months
Regular Course Fee = 20000 BDT Only
Registration Fee= 2000 BDT Only

Course Curriculum

01. INTRODUCTION AND IDEA ABOUT EMAIL MARKETING

Lecture 1.1 Introduce yourself and why we are here?
Lecture 1.2 What we will learn from this course?
Lecture 1.3 Add to our FB secret group and page
Lecture 1.4 What is email?
Lecture 1.5 Types of Email
Lecture 1.6 Discussion on ‘Email marketing’
Lecture 1.7 Types of Email Marketing
Lecture 1.8 Why Email Marketing
Lecture 1.9 Importance of Email Marketing
Lecture 1.10 Roadmap to be a successful Email Marketer
Lecture 1.11 Do I need to have graphic or other HTML & CSS skills for Email Marketing?
Lecture 1.12 Q&A session

02. BASIC IDEA ABOUT EMAIL MARKETING TERMS

Lecture 2.1 Problem solving from previous class
Lecture 2.2 Discuss about glossary (01-10)
Lecture 2.3 What is Deliver Ability?
Lecture 2.4 How to Increase Inbox Rate of your Email?
Lecture 2.5 What is Spam?
Lecture 2.6 How to avoid Spamming?
Lecture 2.7 What is Open Rate?
Lecture 2.8 How can increase Open Rate?
Lecture 2.9 Email Marketing tools name?
Lecture 2.10 Which is the best Email Marketing Platform?
Lecture 2.11 Email Marketing rules & regulations
Lecture 2.12 Q&A session

03. LEAD GENERATION / LIST BUILDING

Lecture 3.1 Problem solving and glossary (11-20)
Lecture 3.2 Importance of Lead Gen for Modern Marketing
Lecture 3.3 Methods of Lead Generation / List Building
Lecture 3.4 Black Hat Method
Lecture 3.5 White Hat Method
Lecture 3.6 Grey Hat Method
Lecture 3.7 Setup your goal
Lecture 3.8 Decide on key performance measures
Lecture 3.9 Benchmark before launching
Lecture 3.10 What is signup form and landing page
Lecture 3.11 Lead generation checklist and Q&A session

04. LEAD GENERATION / LIST BUILDING (BLACK HAT)

Lecture 4.1 Problem solving and glossary (21-30)
Lecture 4.2 How to collect lead from Facebook / LinkedIn?
Lecture 4.3 How to collect lead by using atomic email hunter?
Lecture 4.4 How to collect lead by using Google research?
Lecture 4.5 How to get my Gmail contacts email?
Lecture 4.6 How to collect email from directory sites?
Lecture 4.7 How to collect email from clients web page?
Lecture 4.8 Lead Generation / List Building (Grey Hat)
Lecture 4.9 Barter with owners of big lists and others ways

05. LEAD GENERATION / LIST BUILDING (WHITE HAT)

Lecture 5.1 Problem solving and glossary (31 – 40)
Lecture 5.2 Include an online sign-up form
Lecture 5.3 Include sign-up with a website registration
Lecture 5.4 Use Facebook ads to drive traffic
Lecture 5.5 Run a Facebook contest
Lecture 5.6 Provide an incentive
Lecture 5.7 Collect email addresses in-store
Lecture 5.8 Start a referral program
Lecture 5.9 Post in online discussion forums
Lecture 5.10 Make printed materials mobile-friendly
Lecture 5.11 Group discussion and Q&A session

06. EMAIL MARKETING SOFTWARE: MAILCHIMP

Lecture 6.1 Problem solving and glossary (41 – 50)
Lecture 6.2 What is MailChimp and why it is important?
Lecture 6.3 How to create MailChimp account?
Lecture 6.4 How to create list?
Lecture 6.5 How to add/import E-mail list?
Lecture 6.6 Various steps of signup form.
Lecture 6.7 How to create signup form?
Lecture 6.8 How to create pop up form?
Lecture 6.9 Integrate signup form with website.
Lecture 6.10 Integrate signup form with Facebook.

07. EMAIL MARKETING SOFTWARE: MAILCHIMP

Lecture 7.1 Problem solving and glossary (51 – 60)
Lecture 7.2 How to design an email template / newsletter?
Lecture 7.3 How to send Audio file with newsletter?
Lecture 7.4 How to send Video file with newsletter?
Lecture 7.5 How to send PDF file with newsletter?
Lecture 7.6 How to give a professional look of your email template?
Lecture 7.7 How to design a basic landing page?
Lecture 7.8 Why landing page is important for marketing?
Lecture 7.9 Group discussion
Lecture 7.10 Q&A session

08. EMAIL MARKETING SOFTWARE: MAILCHIMP

Lecture 8.1 Problem solving and glossary (61 – 70)
Lecture 8.2 What is email campaign?
Lecture 8.3 How set up email campaign?
Lecture 8.4 How to make it successful?
Lecture 8.5 How to track overall reports?
Lecture 8.6 How to submit reports to client?
Lecture 8.7 Revenue tracking by eCommerce API integration
Lecture 8.8 Group discussion
Lecture 8.9 Q&A session

09. EMAIL MARKETING SOFTWARE: MAILCHIMP

Lecture 9.1 Problem solving and glossary (71 – 80)
Lecture 9.2 Automation setup and how it works?
Lecture 9.3 Set up RSS campaign
Lecture 9.4 Practical class
Lecture 9.5 (Run a complete email campaign)
Lecture 9.6 Group discussion
Lecture 9.7 Q&A session
Lecture 9.8 All problem solving about MailChimp.

10. EMAIL MARKETING SOFTWARE: CONSTANT CONTACT

Lecture 10.1 Problem solving and glossary (81 – 90)
Lecture 10.2 How to create List?
Lecture 10.3 How to create signup form?
Lecture 10.4 Different steps of signup form.
Lecture 10.5 Integrate signup form with website?
Lecture 10.6 Integrate signup form with Facebook?
Lecture 10.7 How to build list through signup form?
Lecture 10.8 Group discussion and Q&A session

11. EMAIL MARKETING SOFTWARE: CONSTANT CONTACT

Lecture 11.1 Problem solving and glossary (91 – 100)
Lecture 11.2 How to design template using different layout.
Lecture 11.3 How to use social networking site in newsletter?
Lecture 11.4 How to personalize name?
Lecture 11.5 How to send Audio / Video / PDF file?
Lecture 11.6 How to run campaign?
Lecture 11.7 Auto-responder
Lecture 11.8 Report analysis
Lecture 11.9 Group discussion
Lecture 11.10 Q&A session

12. INDUSTRY INTERACTION SESSIONS (01):

13. EMAIL MARKETING SOFTWARE: ICONTACT

Lecture 13.1 Problem solving and glossary (101 – 110)
Lecture 13.2 How to create a iContact account?
Lecture 13.3 How to create List?
Lecture 13.4 How to create signup form?
Lecture 13.5 Different steps of signup form
Lecture 13.6 Integrate Signup form with website?
Lecture 13.7 Integrate signup form with Facebook?
Lecture 13.8 Group discussion and Q&A session

14. EMAIL MARKETING SOFTWARE: ICONTACT

Lecture 14.1 Problem solving and glossary (111 – 120)
Lecture 14.2 Design Template using different layout?
Lecture 14.3 Use social networking site in newsletter?
Lecture 14.4 How to personalize Name?
Lecture 14.5 How to send Audio / Video / PDF file?
Lecture 14.6 How to run campaign?
Lecture 14.7 Auto-responder & report analysis
Lecture 14.8 Group discussion and Q&A session

15. EMAIL MARKETING SOFTWARE: GETRESPONSE

Lecture 15.1 Problem solving and glossary (121 – 130)
Lecture 15.2 How to create a Getresponse account?
Lecture 15.3 How to create list?
Lecture 15.4 How to import / export data into / from list?
Lecture 15.5 How to create signup form?
Lecture 15.6 Different steps of signup form
Lecture 15.7 Integrate Signup form with website?
Lecture 15.8 Integrate signup form with Facebook?
Lecture 15.9 Group discussion and Q&A session

16. EMAIL MARKETING SOFTWARE: GETRESPONSE

Lecture 16.1 Problem solving and glossary (131 – 140)
Lecture 16.2 How to design email template in Getresponse?
Lecture 16.3 How to design a landing page in Getresponse?
Lecture 16.4 Use social networking site in newsletter?
Lecture 16.5 How to personalize name?
Lecture 16.6 How to send Audio / Video / PDF file?
Lecture 16.7 How to run campaign?
Lecture 16.8 Auto-responder & report analysis
Lecture 16.9 Group discussion and Q&A session

17. EMAIL MARKETING SOFTWARE: FRESHMAIL

18. EMAIL MARKETING SOFTWARE: FRESHMAIL

19. EMAIL MARKETING SOFTWARE: SENDINBLUE

20. EMAIL MARKETING SOFTWARE: ACTIVE CAMPAIGN

21. EMAIL MARKETING SOFTWARE: CAMPAIGNMONITOR

Lecture 21.1 Problem solving and glossary (161 – 170)
Lecture 21.2 How to create a Campaign Monitor account?
Lecture 21.3 How to create a list?
Lecture 21.4 How to add / import subscriber in list?
Lecture 21.5 Different types of signup form
Lecture 21.6 Integrate signup form with website
Lecture 21.7 Design email template and setup campaign
Lecture 21.8 Auto-responder & report analysis
Lecture 21.9 Group discussion
Lecture 21.10 Q&A session

22. EMAIL MARKETING SOFTWARE: AWEBER

Lecture 22.1 Problem solving and glossary (171 – 180)
Lecture 22.2 How to create a Campaign Monitor account?
Lecture 22.3 How to create a list?
Lecture 22.3 How to create a list?
Lecture 22.4 How to add / import subscriber in list?
Lecture 22.5 Different types of signup form
Lecture 22.6 Integrate signup form with website
Lecture 22.7 Design email template and setup campaign
Lecture 22.8 Auto-responder & report analysis
Lecture 22.9 Group discussion
Lecture 22.10 Q&A session

23. INDUSTRY INTERACTION SESSIONS (02)

24. PHOTOSHOP FOR EMAIL MARKETING

Lecture 24.1 Historical background of graphics
Lecture 24.2 How to start, design & finish up a design
Lecture 24.3 Introduction to Adobe Photoshop
Lecture 24.4 Document setup
Lecture 24.5 Resolution, Color mode, Pixelate, Raster image, bit etc., Color profile
Lecture 24.6 Appearance of Photoshop & tools
Lecture 24.7 Selection tool, Crop & slice tool, Measuring tool, Retouching tools, Painting tools, Zoom in, Zoom out
Lecture 24.8 About tools
Lecture 24.9 Layer & group o Unlock/lock a layer o Link up different layers o Create a copy layer o Create group
Lecture 24.10 Foreground & Background color
Lecture 24.11 Pen tool
Lecture 24.12 Clipping Path and Image processing
Lecture 24.13 Saving the document

25. PAYMENT SYSTEMS FOR MARKETPLACES

26. WORK ON FREELANCE MARKETPLACE

27. WORK ON FREELANCE MARKETPLACE

28. WORK ON FREELANCE MARKETPLACE

29. REAL LIFE PROJECT 01

30. REAL LIFE PROJECT 02

31. EXAM TYPE 01 : PRACTICAL

32. EXAM TYPE 02 : VIVA

33. CELEBRATE COURSE COMPLETION

Reg. Fee

৳ 2,000

Course Duration: 66h

Course level:All Levels

Advanced Email Marketing

Course Opportunity

Who Can Participate?

Prerequisite:

Key Features of Prime IT Institute:

Course Methodology:

Exam Details

Mark Distribution:

Course Fee & Duration:

Course Curriculum

01. INTRODUCTION AND IDEA ABOUT EMAIL MARKETING

Lecture 1.1 Introduce yourself and why we are here?

Lecture 1.2 What we will learn from this course?

Lecture 1.3 Add to our FB secret group and page

Lecture 1.4 What is email?

Lecture 1.5 Types of Email

Lecture 1.6 Discussion on ‘Email marketing’

Lecture 1.7 Types of Email Marketing

Lecture 1.8 Why Email Marketing

Lecture 1.9 Importance of Email Marketing

Lecture 1.10 Roadmap to be a successful Email Marketer

Lecture 1.11 Do I need to have graphic or other HTML & CSS skills for Email Marketing?

Lecture 1.12 Q&A session

02. BASIC IDEA ABOUT EMAIL MARKETING TERMS

Lecture 2.1 Problem solving from previous class

Lecture 2.2 Discuss about glossary (01-10)

Lecture 2.3 What is Deliver Ability?

Lecture 2.4 How to Increase Inbox Rate of your Email?

Lecture 2.5 What is Spam?

Lecture 2.6 How to avoid Spamming?

Lecture 2.7 What is Open Rate?

Lecture 2.8 How can increase Open Rate?

Lecture 2.9 Email Marketing tools name?

Lecture 2.10 Which is the best Email Marketing Platform?

Lecture 2.11 Email Marketing rules & regulations

Lecture 2.12 Q&A session

03. LEAD GENERATION / LIST BUILDING

Lecture 3.1 Problem solving and glossary (11-20)

Lecture 3.2 Importance of Lead Gen for Modern Marketing

Lecture 3.3 Methods of Lead Generation / List Building

Lecture 3.4 Black Hat Method

Lecture 3.5 White Hat Method

Lecture 3.6 Grey Hat Method

Lecture 3.7 Setup your goal

Lecture 3.8 Decide on key performance measures

Lecture 3.9 Benchmark before launching

Lecture 3.10 What is signup form and landing page

Lecture 3.11 Lead generation checklist and Q&A session

04. LEAD GENERATION / LIST BUILDING (BLACK HAT)

Lecture 4.1 Problem solving and glossary (21-30)

Lecture 4.2 How to collect lead from Facebook / LinkedIn?

Lecture 4.3 How to collect lead by using atomic email hunter?

Lecture 4.4 How to collect lead by using Google research?

Lecture 4.5 How to get my Gmail contacts email?

Lecture 4.6 How to collect email from directory sites?

Lecture 4.7 How to collect email from clients web page?

Lecture 4.8 Lead Generation / List Building (Grey Hat)

Lecture 4.9 Barter with owners of big lists and others ways

05. LEAD GENERATION / LIST BUILDING (WHITE HAT)

Lecture 5.1 Problem solving and glossary (31 – 40)

Lecture 5.2 Include an online sign-up form

Lecture 5.3 Include sign-up with a website registration

Lecture 5.4 Use Facebook ads to drive traffic

Lecture 5.5 Run a Facebook contest

Lecture 5.6 Provide an incentive

Lecture 5.7 Collect email addresses in-store

Lecture 5.8 Start a referral program

Lecture 5.9 Post in online discussion forums

Lecture 5.10 Make printed materials mobile-friendly

Lecture 5.11 Group discussion and Q&A session

06. EMAIL MARKETING SOFTWARE: MAILCHIMP

Lecture 6.1 Problem solving and glossary (41 – 50)

Lecture 6.2 What is MailChimp and why it is important?

Lecture 6.3 How to create MailChimp account?

Lecture 6.4 How to create list?

Lecture 6.5 How to add/import E-mail list?

Lecture 6.6 Various steps of signup form.

Lecture 6.7 How to create signup form?

Lecture 6.8 How to create pop up form?

Lecture 6.9 Integrate signup form with website.